Companies spend millions of dollars and thousands of man hours trying to understand consumers. They research on the buying habits of their target market and try to understand how they behave. By understanding the consumer, businesses are able to offer products that these people will be willing to buy. Competition is fierce and those, who will be able to give the customers what they want, will win the battle.
One of the ways to earn an income from our websites is to earn ad money. Logic will tell you that increasing website traffic is the main driver for increasing advertising revenue. It may be true, but it’s not the be all and end all. One of the startling results of these consumer studies is published in the Ultimate Heatmap. It says that Internet entrepreneurs can double or triple their income they make from advertising revenues even without capturing a larger market. All they need is to change the layout of the site. By just moving the ads into certain action spots, that consumers focus on, these ads will have an increase in the likelihood that they will be seen, read, or even clicked. In the words of Sherlock Holmes, “It’s elementary my dear Watson!”
We Can Increase Our Advertising Revenue With The Ultimate Heatmap
The Ultimate Heatmap is not similar to pulling a rabbit out of a magician’s hat. The people behind this really did their work and spend so much time researching and compiling data to form a report, that anybody can understand. Quite frankly, if I had to do all the legwork myself and pore through all those heatmaps and clickmaps and read various studies, I would go crazy. I just love the convenience of just paying for a report that I can immediately apply to my web business.
The main output of the Ultimate Heatmap is coming up with templates where you can position your ads to receive maximum visibility and clickability. It’s sort of a best practices guide, drawing from thousands of data. Essentially it will give you a guideline for ad placement and where it has the highest probability of earning you revenue.
Does it sound too good to be true?
It is if you are not willing to do any work. As I’ve written earlier, it will only act as a template or guideline. It will not magically change your website layout for you. You will have to do it yourself manually. If you use a theme-based layout like WordPress, it will be easy for you to modify your site. Just find a theme, that matches the template you chose in the Ultimate Heatmap book and you are ready to go.
This isn’t a one size fits all solution to generating more ad revenue. There are dozens of templates to choose from and you need to choose the one that’s appropriate for your product and your customers. It may take some trial and error before you will be able to choose the layout that gives you the maximum ad revenue possible.
People are very visually oriented. By creating layouts that will attract the eyes of your consumers, you will be able to generate more ad income for yourself and increase sign up rates. A definite win in any book!
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