Done correctly, the right keyword can be worth gold. When someone comes to Google and types in a question or a word, Google throws out millions of results. The question or word you type in is a so called “keyword”. If your page is on the first page of Google or maybe even the first result, you’ll get a lot of traffic which is worth a lot of money. So basically, a keyword consists of one or more words (long-tail keywords) and is entered by your potential customer in a search engine. Analyzing your niche for the right keywords needs some practice. We explain this in detail within our Academy classes.
Filed in: Glossary