Everything you do online reflects not just on the quality of your company’s services, products, or content. In short, everything you do online reflects your brand. You can either have a good brand or a bad one. People flock to good brands because they represent competence, quality, integrity, and trustworthiness. People run away from bad brands because these represent a total waste of time, effort, and energy. Which brand would you rather have? I thought so. Here are some key principles for effective affiliate marketing based on solid brand building practices.
Be known for competence
Regardless of whether you are posting a reply to a forum post, responding to a comment left on your blog, or sending an email to your newsletter list, you have to always make it clear that you know what you are talking about. This means all the claims you make must be backed up by experience or claims that can be verified. The more people are assured that you know what you are talking about, the more they will take your word for products your recommend, solutions you suggest, and services your promote. You have gained their trust by being competent in previous occasions. You can continue to build up competence by making sure you provide quality answers that truly answer peoples’ needs.
Be known for integrity
One of the most important principles for effective marketing is integrity. If fellow marketers or customers can see that you don’t lie and that you do what you say you’ll do, their trust in you grows. Why is this important? The more your customers and fellow marketers trust you, the more they’ll want to buy products or services you recommend. They are also more likely to promote your affiliate program or link. The good news is that integrity is relatively rare nowadays. In the mad rush for quick profits, way too many online businesses sacrifice their integrity by taking shortcuts which compromise their customers. Don’t join the herd-stand by your principles and you will be rewarded as you build a reputation for always telling the truth and providing real value no matter how much money you could have made by cutting corners.
Be known for quality
Quality. Everyone loves saying and appealing to this word but many marketers have a fuzzy idea what real quality is. The bottom line is quality is best defined as what you would want for your family and loved ones. In other words, a quality product is something you’d give to people you value. This is the Golden Rule-treat people the way you want to be treated. If you treat your customers and fellow marketers with respect and you show how much you value them, they will return the favor by recommending you to their friends and family. Recommendations like these are priceless since they are sustainable, honest, completely free, and rare. Be known for quality and your happy customers will become your own free marketing force.
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