Last year I did an experiment mostly for myself over at my site at TheMacMania.com. I started to add one article per day, for around three months, five days per week. The result was highly increased Blog traffic. On my new site those days the traffic increased from about 1,000 visitors per months to 9,000. With the huge increase of traffic my sales obviously also increased. So there many benefits to daily blogging such as:
Increased Traffic — By blogging daily, putting keyword rich, relevant and useful content on your blog you will see very quickly increased traffic to your blog. Search engines like dynamic websites and blogs, but also you’re more likely to post something that people are searching for if you’re blogging on a daily basis simply due to the law of averages. The more content you have on the blog chances are that you get more searchers and therefore more users and sales.
Increased Search Engine Rankings — Daily blogging increases your traffic because it increases your ranking on the search engines. This is especially true if you’re blogging with targeted keywords in mind for a specific audience. Whenever I write a blog post I use Market Samurai to check out which keywords to target. You do not need Market Samurai but, to be honest, it will save you tons of time. It’s a pain on your nerves to do things manually every time you look for a keyword. Beside that, Market Samurai offers a 14-days free trial, fully functional. They have tons of great tutorials in their memberarea.
Establish Credibility — By blogging about your topic daily you will establish yourself as an expert in the subject and become a “go to” person for people who are looking for the information that you have to offer.
It Gets Easier — The more you blog, the easier it gets. This is true with most things we do in general, but has been proved to be true especially for writing. With writing, practice makes perfect. The more you write the more you’ll want to write and the easier you can write. To me, this is a huge benefit because it makes my life easier. So once you are “over” these first weeks or months of practice (it depends on how often you have written in the past) it comes much more natural to you.
So although I know that daily blogging is great for my site, as it usually is – life comes in its way or I just “talk me out” of it. Thoughts like “I can do that later”, or “It doesn’t matter if I don’t do it today, I can do two posts tomorrow” come to my mind and quickly I’m out of the “must do”mode and stick to whatever I do instead. It’s not that I don’t do anything instead, it’s more that I do then things I like more or seem to be less difficult. But, if I’m honest, blogging doesn’t cost that much time. The most time I need is for searching for a blog topic that really helps my readers. Once I have chosen a good topic the writing comes mostly naturally because I really enjoy writing about Blogging and Internet Marketing.
Daily blogging or five day a week blogging is essentially the same thing. Taking weekends off, or any two days of your choice off is perfectly fine and won’t make much of a difference in your traffic numbers. If your visitors know what to expect, they will come on the days you offer them great content. If they know that you have a new blog post Monday through Friday or Sunday through Thursday, or even Mondays, Wednesdays and Fridays you’ll keep them interested and they’ll come back. At least that is what I do, when I really like a blog I use my mobile devices and keep checking if something new happened.
Having said all that, no one is perfect, so remember, it’s okay to take a break! Everyone needs to take a vacation, or just STOP everything in order to reenergize for a while. However, there are ways to take breaks without stopping the delivery of fresh material to your blog readers. You can pre-schedule blog posts that were written or recorded in advance, or you can outsource some of your blogging duties including the writing, and even recruit guest bloggers who will be happy to contribute original relevant content in exchange for a link back to their blog. Having said that, although I like the idea of not have to write everything myself I would never outsource any content here for Living For Mondays. After all it is my experiences I want to share with you. However, if you have e.g. a niche blog and you need some reviews about printers and you never had more to do with printers than pressing CMD + P to print, you better hire someone who has experience in this.
By thinking ahead and being creative, you can take a vacation without skipping a beat. No one ever needs to know you’re taking a break from blogging if you plan for breaks. No one can blog daily 365 days a year indefinitely without help, or without getting burned out. If you create a publication calendar, creating a plan of action for each day in advance, it’ll be easier for you to schedule in breaks for yourself that are seamless to your visitors and the search engines.