Thanks to the explosion of Facebook, Twitter and other social media sites, people have woken up to the fact that social media can be as powerful in terms of traffic volume as search engines. People are already there consuming content and checking out what their friends are doing while doing a lot of link clicking while they are at it. Compare this to search engine use wherein you come up with a question, get on the search engine, and get off when you get the answer. See the difference in terms of pure content consumption? That’s how powerful the content consumption and traffic generation power of social networks and social media sites are.
The downside to all this is that this is not very targeted traffic. This is traffic that is just curious. If a friend just posted a link and people click on it, they are just curious what that friend finds important. Keep this important distinction in mind. If you are going to put in all this time and effort trying to build up social media traffic, you have to keep this central truth in mind because you have to employ filters so that you can clean up this traffic and make it produce money for you. If you’re going to use social media sources just to create huge volumes of traffic, you might be wasting your time if it’s untargeted and doesn’t have that buying impulse as search traffic.
Here are some basic tips on how to increase social media traffic
1. Start with high-quality content. Content is king. I cannot emphasize that enough. It is what makes the Internet go round. People click on links because they like the content. People buy stuff from you because they trust the content that you provide. Content builds trust. It builds brands. That’s why it is really important that when you are trying to increase your social media traffic, you have to produce solid content. Use the tip below to figure out what kind of content to build.
2. Content must be based on needs. People are online because they have certain needs. It is either they want to entertain themselves, have specific questions, or they want to track what their friends are doing or are just curious about certain things. Regardless of their particular need, they still have needs. That’s why your content has to meet those needs. Many people don’t even know that they have these needs. So your content must also have a job of teasing out those needs and reminding people that they have those needs. This might seem hard and complicated, but it’s not as hard as you think. With a bit of practice, you can do it. Design content which arouses a need, attracts attention, addresses that need and calls people to action. That is very powerful content. The good news is that you can do this too but the bad news is that there is no template for it. The key is that you just need to learn based on what other people are doing.
3. Copy what works and learn from other people. When you’re in social media sites, you can see certain people have a lot of followers. Follow 100 people who have tons of followers. Don’t follow celebrities but instead content creators. See what they are doing, the kind of tweets and updates that they post and figure out the principle behind them. Create your own experiments and pose certain updates following these principles. You will see that there’s a certain pattern or template that they have. Make sure you adjust your template to address the needs of your particular followers. Once you get your mind around this template system, you just need to do a little bit of trial and error until you can fine tune your formula. Every marketer has their own specific social media formula. There is no one size fits all solution. What may work for you might not work for another person. This is the most important social media traffic building tip I can give you. Come up with your own content solution for social media traffic generation. It is well worth your time, effort and money.
If you want to really to work on free social media traffic, I highly recommend the Facebook course by Amy Porterfield.