Jab, Jab, Jab, Right Hook!

January 2, 2014 16 Comments

jab-jab-jab-right-hookIf you think this is a strange title for an article, you might find that this is even a more strange name for an entire book 😉 But it is and that book has been written by Gary Vaynerchuk. Yes, that famous Internet Marketer who also wrote Crush it! and who keeps telling us to change the way we market.

I first thought that all this is a bit “too much” – not every company wants to do Social Media Marketing on all channels. Some just use Google Adwords and jab-jab-jab-right-hookgood – and they are still in business. But I guess I’ve been totally wrong. After reading the book I feel like an idiot because I haven’t used social media well enough for much too long. I’ve more or less ignored the value of it: I’ve been there, pinned a pin on Pinterest, left a message on Facebook or posted a video on YouTube. But, to be honest, I haven’t used any of these as I should.

I got myself Jab, Jab, Jab Right Hook for Christmas (actually my hubby gave me an iTunes card and I got it ;-)).  And while I had some problems reading it first (after all, English is not my native language and eBook version does not have many paragraphs on the single pages) I couldn’t stop the further I got in the book.

The conclusion is that we all still market our books since we did in 2000 (or a bit later). We still grab our message and throw it on all social media channels we own and then we wonder why nobody is reading them or even want to read them. Or, if we get some re-pins on Pinterest we wonder why, with all the attention there, we do not get any sales on our website. So actually what we have to do in 2014 and definitely in the next years is to talk on the social media channels in the language people use on that specific platform.

And that is actually what Gary says in his book – in a lot more details of course and with a lot of samples.

Have a quick look at this Powerpoint Presentation – it is truly entertaining and eye-opening. And I’m pretty sure that you can already see the value of this book. I don’t want to tell you have to read it but you definitely should if you think about social media marketing or simply have to get more business to your website.

Get this book now on Amazon – for your iPad, Kindle or as a Paperpack

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About the Author ()

I’m Monja Wessel, the owner of several websites, amongst others Digidesignresort.com and TheMacMania.com. I make my money online since 2011 and as a teacher I love to teach others how to do the same – personally.
You can connect with me here and on Google +

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Comments (16)

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  1. Fi Ní Neachtáin says:

    Sounds like an interesting book – definitely with that title! It’s great that it teaches about the importance of social media. It’s been so important for growing my blog.

  2. Tracy says:

    Sounds like you got a lot of great advice from this book. Social Media is an important tool on so many levels, for engagement, for leads, and for sales of course.
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  3. Okay, now I absolutely want to read this book too. Thanks for the recommendation.
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  4. Emelina says:

    Thanks for the review here! I absolutely love Gary Vee and his books!! Have you checked out the Gary Vee Show on Youtube yet?? It’s great <3 Nice article 🙂
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  5. Tami says:

    I am adding this to my wish list. I am looking to learn more about social media.
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  6. Echo says:

    What a great take on social media. I’ll have to look further into this.
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  7. Paula Parker says:

    Sounds like a great book. We all could use a little extra help and advice!

  8. Chrissy Mazzocchi says:

    This looks like a great book, I’ll have to add it to my to read list 🙂

  9. mellissa says:

    Wow! This sounds like a really great book. Thank you for sharing. I may need to grab this.
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  10. courtney says:

    Social media is such an awesome tool!!! Its actually what brought me into the blogging world! Never in a million years did I ever think random people on the internet would be so interested in what little old me has to say lol

  11. Eileen says:

    Sounds like a great book. Might make a good Christmas present for my fiancee.
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  12. This book sounds really interesting. I’ve been trying to read more books related to socia media and small businesses. I will have to keep this one in mind.
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  13. Rebecca says:

    i cannot tell English isn’t your native language! You write so eloquently! I have no doubt I’ve been misusing social media lol I have to read this book
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  14. It’s even quote a catchy kind of book anyone would take notice to read! nice one!
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  15. I’ve not heard of this book but I will be looking for it tonight on my Kindle, it sounds like it’s a good read, despite the rather wacky title.

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