Use Adsense to Make your First Money Online

May 30, 2013 19 Comments

If you’ve placed AdSense on your blog and want to increase your eCPM (earnings per thousand pageviews), then read this article carefully. I’ve struggled long to make Adsense worth to have but finally figured how you can use it for nearly every niche you are in. It’s not a big secret but you have to apply these things before you really start earning money with Adsense.

Control your Ads

Not long ago publishers had not much control what ads were shown to their visitors. That has changed, luckily. You can specify to Google what kind of ads you want your visitors to see. Google is really good at finding relevant contextual ads but you can experiment with targeting users in different markets at any time. If you e.g. run a men’s bodybuilding site, you might experiment with ads targeted at single men, as many bodybuilders are motivated by women. You may or may not get higher CPCs or CTRs; as usually in Internet marketing, the only way to know is to test.

Ad formatting Tips

Ad Google Adwords you have the chance to change your fonts. By selecting larger-sized fonts, you can often draw more attention to your AdSense blocks. Play around with different fonts and font sizes, track them with channels and see what kind of results you get. But be careful. You don’t want to put solely the emphasis on your ads. The content is what is important, it’s not the ads. Integrate your ads into your content and visitors may see it as an additional information rather than ads.

Adsense typically performs the best above the fold, especially if they’re right below the title. Some bloggers feel that putting an AdSense block too close to the title is distasteful from a design perspective. So it is really a question of personal taste. Your user comes first. Always. In general, aim to have your ads either blend in or stand out. Make ads blend in by matching the color scheme to the rest of your site. Make an ad unit stand out by using contrasting colors and strong borders. But don’t forget. The user comes to your site because he wants to read your content. He found you on the search engines and hopes to find an answer for the question he has. So when you now forward him to a page where he sees nothing but ads he may just press the back button. So in my eyes it is better when you integrate the ads into your content. Maybe the ad offers something valuable to your reader and makes him click through?

Adsense in your RSS Feeds

Many bloggers use RSS Feeds but never monetize them. This is totally OK, you don’t have to but you may miss an income source. When people don’t come to your website but read your RSS Feed instead you may lose a lot of potential income. You need to check carefully though:  Sometimes people feel that you are just selling to them if you put ads at this place. But again, try it. In some niches it might not disturb anyone while in others people may not like it.

Google AdSense takes care of this issue with AdSense for feeds. Once you turn on AdSense for feeds, you can make money from both visitors to your blog and people who follow your blog via RSS feeds.

There have been a lot of changes to Google AdSense in the last year or two. It is usually a good idea to make an informed decision. What I highly recommend is the book from Gabriele Taylor, Google: How To Build And Market Your Business With Google. Gabriele has added step-by-step instructions so it is great for those who just start out to learn more about where to place there ads, how to place them and how to increase their click-through rate. It is a well researched book and when you want to get started with Adsense I really recommend it so you know what you are doing.

The other site: Adwords to drive Traffic

While Adsense is the program to use when you want to make money, Adwords is the program if you want to spend some money to get traffic. More often than not you can earn much more than you spend when you get traffic from Google to your sites.

You can be a publisher on Google Adwords and drive traffic to your site. Imagine the possibility when your ad is displayed on tons of related blogs out there. When I just started out with Adsense I go myself this book from Amazon.

Perry Marshall goes in detail about how to set up ads without wasting your money. If only for that it would be a good investment because you can quickly lose money on Google Adsene if you don’t know what you are doing. Don’t be afraid though. You can set daily limits and if you see that things are not going well after a few days you can stop your campaign. Still, if you want go learn about Adsense in-depth this is your book because it will help you to make informed decisions.

Go to Amazon now and get the Ultimate Guide to Google Adwords

As you can see I love reading books 😉 Actually, that is how I go usually. I discover something new and rather than spending hours crawling the Internet I look out for an Ebook to learn all I need to get started quickly.


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About the Author ()

I'm Monja, the owner of several websites, amongst others and I make my money online since 2011 and as a teacher I love to teach others how to do the same - personally. You can connect with me here and on Google +

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Comments (19)

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  1. Hi Monja – as a new reader of your blog I though I’d just jump in and leave a quick comment here to say I’ve been reading a few posts and enjoying them very much. Cheers! Shaun

  2. Earning through adsense does not happen overnight. You need to understand how readers navigate your site. Google Analytics is nice tool to do these things.

  3. Syed Ali says:

    Adsense is a great way to make money. but it takes time to earn $$$

  4. cedrict says:

    Adsense can provide great supplemental income if you have enough traffic to your website. Toatally relying on adsense as an income is very risky though.Too many things could go wrong.

  5. Gary Stein says:

    Great tips on Adsense and Adwords. And good points, cedrict. It’s good to put your eggs in several baskets, such as Adsense, organic link building, content marketing, local search, etc.

  6. Aman says:

    Thanks for this article. I am using Google AdSense on 4 of my blogs. It helped to generate my life’s first income.

  7. I am using Adsense for more than 2 years now and it has always proved itself as a recurring source for income.

  8. Adsense From google can provide great supplemental income if you have Quality traffic to your website…Thanks for this article.

  9. Thanks for this good information. i am trying to get google adsense account on my blog. i hope i will get succes in future. I have some knowledge about google adsense<a href

  10. adam eye says:

    Hi Monja. I think adsense is a bad choice.

  11. Hamza says:

    Adsense is the best way to earn money from blogs but now a days getting adsense approve is very much hard.
    Fortunately my application for adsense was approved recently but earning good from adsense requires traffic which is harder than adsense approval

  12. Bishnu Dev says:

    Just few days ago, Google AdSense changed its policy about Monetizing. Now if you play with adsense ads colors then it may get banned 🙁

  13. I love adsense. I’ve been using it on my website for years. It does take time. To make the most of it you must have traffic to have a good high CTR.

  14. triatma says:

    Thanks for any other great article. Where else could anyone get that kind of information in such an ideal approach of writing? I’ve a presentation next week, and I’m at the look for such information.

  15. triatma says:

    Hey There. I discovered your weblog the use of msn. This is a really neatly written article. I will make sure to bookmark it and come back to learn extra of your helpful info. Thanks for the post. I’ll definitely return.

  16. Sumit Thakur says:

    Adsense was my first Advertiser who given me money otherwise I never get it from anywhere.
    Thanks to Adsense 🙂

  17. inzemam says:

    thankyoiu verymuch for such a nice article

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