Adsense is a powerful advertising platform. You can make a huge amount of money through it. It is not rocket science. You put up a blog, you install the Adsense code and the more blog posts you put up, the more traffic you get which results in a higher chance that people will click and for every click you will get paid. It sounds simple enough right? Many people think of Adsense as an online ATM machine, it generates lots of income for them month after month and they work only a few hours every week. What is not to love, right? Well the sad reality is that most people – more like over 90 percent of people – have Adsense code on their pages, but they don’t make any money at all. How can you make money when the Adsense click is only a few pennies for a click?
So how do you improve your Adsense earnings?
Follow these three simple tips and see your Adsense earnings improve.
1) Target the right keywords
Not all keywords are created equally when it comes to Adsense earnings. The truth of the matter is that advertisers pay more for certain keywords than for others. For example, keywords of music or CD related topics don’t get paid as much as personal injury and law-related topics. You can call it unfair; but actually that is also a chance for you who knows about that. Use a tool such as Market Samurai which tells you the value of a specific keyword and then target those keywords in your blog posts. The thing is that advertisers make a huge amount of money regarding certain topics and they make way less money on other topics. So all you need to do is to pick the right keywords. I know, it’s not that easy. But when you look at Market Samurai it will list the keyword value for you for each keyword you type in. Of course, aside from picking keywords based on their price, you also have to also pick them based on whether you can blog about them. You can’t just pick keywords based on price and then produce crap. That is not how Ad sense works. You probably will get less traffic and get less income if you just shoot for high price keywords because it is much harder to rank for them.
2) Target American and other high value demographics
Another sad reality of Adsense is that not all traffic is counted the same. Traffic from India or the Philippines for example is valued less than traffic from the United States, Australia, Canada, Europe, and the UK. So you have to adjust to this reality and steer your blog towards high income countries. This means that your topics must be focused on the interests and needs of people from high income countries, and also you have to make sure that your blog posts contain references to those countries.
3) Use the right theme
One of the best investments you can make in your online business when you start out is to buy the right theme. I know there are tons of free themes out there but a premium WordPress theme will help you with SEO and therefore brings you more traffic in. The best themes right now are the Thesis Theme, the Genesis Theme and Solostream which I use here on the blog.