How to Improve your Adsense Earnings

May 23, 2013 9 Comments

Adsense is a powerful advertising platform. You can make a huge amount of money through it. It is not rocket science. You put up a blog, you install the Adsense code and the more blog posts you put up, the more traffic you get which results in a higher chance that people will click and for every click you will get paid. It sounds simple enough right? Many people think of Adsense as an online ATM machine, it generates lots of income for them month after month and they work only a few hours every week. What is not to love, right? Well the sad reality is that most people – more like over 90 percent of people – have Adsense code on their pages, but they don’t make any money at all. How can you make money when the Adsense click is only a few pennies for a click?

So how do you improve your Adsense earnings?

Follow these three simple tips and see your Adsense earnings improve.

1) Target the right keywords

Not all keywords are created equally when it comes to Adsense earnings. The truth of the matter is that advertisers pay more for certain keywords than for others. For example, keywords of music or CD related topics don’t get paid as much as personal injury and law-related topics. You can call it unfair; but actually that is also a chance for you who knows about that. Use a tool such as Market Samurai which tells you the value of a specific keyword and then target those keywords in your blog posts. The thing is that advertisers make a huge amount of money regarding certain topics and they make way less money on other topics. So all you need to do is to pick the right keywords. I know, it’s not that easy. But when you look at Market Samurai it will list the keyword value for you for each keyword you type in. Of course, aside from picking keywords based on their price, you also have to also pick them based on whether you can blog about them. You can’t just pick keywords based on price and then produce crap. That is not how Ad sense works. You probably will get less traffic and get less income if you just shoot for high price keywords because it is much harder to rank for them.

2) Target American and other high value demographics

Another sad reality of Adsense is that not all traffic is counted the same. Traffic from India or the Philippines for example is valued less than traffic from the United States, Australia, Canada, Europe, and the UK. So you have to adjust to this reality and steer your blog towards high income countries. This means that your topics must be focused on the interests and needs of people from high income countries, and also you have to make sure that your blog posts contain references to those countries.

3)  Use the right theme

One of the best investments you can make in your online business when you start out is to buy the right theme. I know there are tons of free themes out there but a premium WordPress theme will help you with SEO and therefore brings you more traffic in. The best themes right now are the Thesis Theme, the Genesis Theme and Solostream which I use here on the blog.

 

 

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About the Author ()

I'm Monja Wessel, the owner of several websites, amongst others Digidesignresort.com and TheMacMania.com. I make my money online since 2011 and as a teacher I love to teach others how to do the same - personally. You can connect with me here and on Google +

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  1. Vin DiCarlo says:

    Hello Monja, Thanks For This Great Informative Content. I have a pr2 Social Bookmarking Site that i have built with Pligg. previously i was applied for google adsense but in response they said contact address invalid. but my contact address correct. What to do now to get approved?
    Vin DiCarlo invites you to read…Linkedinfluence Review – Is Linkedinfluence Worth?My Profile

    • Monja says:

      Hi Vin,
      I think the best is to just call them. I did before and they were really nice and helpful. The days where these companies just did and we just had to take whatever they decide are over – thankfully. I love the idea to add Adsense to your bookmarking site because it will show related ads for people. I really think it will drive traffic to your site. Good luck with Adsense!
      Monja invites you to read…Use Adsense to Make your First Money OnlineMy Profile

  2. Syed Ali says:

    Great tutorial, Thanks for telling such a good information
    Syed Ali invites you to read…3 steps to do if you have new blogMy Profile

  3. Kyle Stevens says:

    Everything about Adsense banks on the amount of traffic coming into your blog. And also the type of ads(Either text or Image). Point is, some people have close to 5000 daily visitors and end up with a few pennies like $5 to $10 daily. While others with less than that amount of traffic make makes close to $30 -$40 daily. Its all depends on how you place your ads and the impression in leave in the mind of your visitors. The generation of this days are weary of advertisement, promotions and free offers online. So and Image ad just screams ”Hey i am an ad, I am not the reason you are here, dont click me”. People wouldn’t click your ads if ads are scattered everywhere on your blog, especially Image ads. So what you need to do is to put ads in strategic positions and use mainly text ads. Others may say text ads would reduce the amount of ads being displayed daily on your blog, but it also helps improve your earnings. Ok, if you put a 480 x 90 rectangle(text only) on the sidebar, visitors are likely to click it without even checking if they are ads, why? because it looks like every regular link on your blog. So what you need to do is blend/design the text ads to have the same color as the link on your blog. Also, putting text ads(horizontal sky scrapper) directly below your Nav menu, is a sure way to improve click and inevitably increase your earnings!
    Kyle Stevens invites you to read…How To Hide Folders and Files Using Command Prompt – WindowsMy Profile

  4. leo says:

    The generation of this days are weary of advertisement, promotions and free offers online. So and Image ad just screams ”Hey i am an ad, I am not the reason you are here, dont click me”. People wouldn’t click your ads if ads are scattered everywhere on your blog, especially Image ads. So what you need to do is to put ads in strategic positions and use mainly text ads. Others may say text ads would reduce the amount of ads being displayed daily on your blog, but it also helps improve your earnings. Ok, if you put a 480 x 90 rectangle(text only) on the sidebar, visitors are likely to click it without even checking if they are ads, why? because it looks like every regular link on your blog. So what you need to do is blend/design the text ads to have the same color as the link on your blog. Also, putting text ads(horizontal sky scrapper) directly below your Nav menu, is a sure way to improve click and inevitably increase your earnings!
    leo invites you to read…Top 10 Steps to Make Money by Selling Other People ProductsMy Profile

  5. Rohit says:

    Thanks for such a nice tips!!! I have a question that whether using multiple sites over a single adsense account will decrease its CPC. ?
    Rohit invites you to read…Happy Holi 2014 DJ songs collectionMy Profile

  6. Aman says:

    These are really helpful tips. I want to know a thing that if there is any effect on CPC when we share ads on some other blog.

  7. Ataur Rahman says:

    I have a blog (WordPress) and google adsense account. My blog running 4 months. My blog daily visitor come 500 to 1000. I want to put google adsense code my blog but google not allow.

  8. Great tutorial, Thanks for telling such a good information
    Mansoor Bhanpurawala invites you to read…Best 5 Alternatives of Google Adsense for bloggersMy Profile

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