The Google Penguin update really revolutionized link building. Link building used to be fairly straight forward before Penguin. You just had to find any website that allowed you to build links without any editorial control and you built your link targeting the same keyword anchor and the same page on your website and all of a sudden you have all these traffic from search engines.Those were the good old days, after Google Penguin things are no longer that easy. If you really think about it, things are still easy, it’s just the Google Penguin just put one hoop you need to jump through for you to get all these yummy search engine traffic from Google and other places. That hurdle of course is everybody knows is that you have to vary or diversify your anchor texts and find websites related to your topic/niche. The more targeted your link building is, the better. So instead of throwing your link at every forum on your finger tips you rather find forums related to your niche and start posting there aka helping other people. Or you find blogs related to your niche and leave quality comments rather than copy and paste the same comment to the similar sites over and over again.
That’s it! You have to basically make your back link footprint look as natural as possible. Google is not dumb; it knows that people link to certain websites in a random way. They don’t all link using certain keywords or a small range of keywords. So, they just factored that simple observation into their algorithm and Penguin is the result. What is really troubling is what will happen to link building after Penguin. Penguin is just going to get smarter; it’s going to look at the actual of websites sending the links and make judgment calls based on that information. So, effective link building strategies after Penguin have to confront these facts. So follow these steps to prosecute effective link building strategies after Penguin.
Link Building Strategies after Penguin
1) Focus on quality sources
The quality of people who refer you tell people a lot about your character. So if scum bags and dirt bags are keep referring to you chances are that you are probably going to be a scam bag or a dirt bag, birds of a same feather after all flock together. Google will probably use that same analysis for determining the quality of links. Don’t build links on website that are shady or scummy, in other words don’t build links on website that don’t have any editorial control. When I focus a blog post on a certain keyword I usually use Market Samurai. It shows me my competitors, the links and anchor texts my competitors use and also content using that keyword where I can leave a comment or participate. A HUGE time saver.
2) Content based links will win
Content skiing, that’s never failed to stop being true, that will always be true. Content drives the Internet, so use quality contents to build links, this means build using guest posts on quality blogs with page rank to link back to your site. Build relationships with these sites.